Common Questions

We primarily work with app developers, SaaS companies, and web-based businesses that want to grow through paid search and display advertising. Our focus is Google Ads — including Search, Display, Shopping, YouTube, and App Campaigns.

For most clients, we can have a fully structured campaign live within 72 hours of receiving account access and initial briefing. Complex multi-channel setups may take up to 5 business days.

No. We operate on a month-to-month basis. We believe our results should speak for themselves, and we want clients to stay because campaigns are performing — not because they are locked in.

Our management covers campaign architecture, keyword research, audience targeting, ad copy creation and testing, bid strategy, negative keyword management, conversion tracking setup, landing page recommendations, and weekly performance reports.

Yes. App Campaigns are one of our core specialties. We manage Universal App Campaigns (UAC) across Search, Display, YouTube, and Google Play — optimized for installs, in-app actions, or target ROAS depending on your goals.

Ad spend goes directly to your Google Ads account — we never hold your budget. Our management fee is separate. We recommend a minimum monthly ad spend of $1,500 for meaningful data and optimization cycles.

We combine paid traffic acquisition via Google Ads with on-site monetization strategies including AdSense optimization, affiliate placement, and conversion rate improvements. The goal is to maximize revenue per visitor, not just traffic volume.

Every client receives a weekly performance report covering impressions, clicks, conversions, cost-per-conversion, ROAS, and budget pacing. We also offer monthly strategy calls to review trends and adjust direction.

Most clients see meaningful data within the first 2–4 weeks. Optimization improvements typically compound over 60–90 days as the algorithm gathers data. We set realistic expectations in the onboarding call and provide benchmarks for your specific industry.

Yes. Proper conversion tracking is non-negotiable for effective optimization. We set up Google Tag Manager, Google Ads conversion tracking, and GA4 event tracking as part of every engagement.

We charge a flat monthly management retainer based on the scope and number of campaigns. We do not charge a percentage of ad spend, which means our incentive is always campaign performance — not budget inflation.

For new accounts requiring full campaign builds, there is a one-time setup fee. Existing accounts with established campaigns typically require no setup fee. We will clarify this in your initial consultation.